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Understanding the
Mathematical and Statistical Techniques Used
in
Marketing

  • When to use them
  • How not to misuse them

A Briefing for Professional Marketers

For all those on the marketing front line – those who must use research and sales data, draw conclusions and decide what to do next.

This conference is designed to brief delegates on the Mathematical and Statistical techniques used in state-of-the-art marketing – IN PLAIN ENGLISH, FREE OF JARGON.

It describes

  • WHAT THE TECHNIQUES ARE
  • WHAT THEY CAN ACHIEVE
  • WHEN THEY SHOULD BE USED
  • WHEN THEY ARE NOT APPROPRIATE

It also covers how professional marketers can and should use their statistical consultants.

CLEAR PRECISE PRACTICAL

Above all RELEVANT TO THE DAY TO DAY WORK OF MARKETERS

Essential for all those involved in collecting, analysing and using data from market research, marketing and sales including marketing directors and managers, database managers, direct marketing managers, business development managers, marketing strategy developers and managers, brand managers, advertising agents, market researchers and consultants.

Full documentation will be provided and adequate time set aside for questions.

Tuesday, 12 and Wednesday, 13 October 2004
Radisson SAS Portman, London W1