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Marketing Analytics

How to make the most effective use of advanced Analytics Techniques

A Briefing for Professional Marketers

This Conference is designed for all those in Marketing, Customer Insight, Market Research and Database Analysis. A whole host of mathematical and statistical methods are available to help you plan and take actions most efficiently and effectively. This day is designed to brief delegates on these advanced analytics techniques, linked to the business problems that they can help solve.

•  What methods are available            
•  What they can deliver and what business problems they help to solve
•  When to use them
•  How they work
•  When they should not be used
•  Rules to ensure you do not misuse or misinterpret them

Rather than solely explaining the techniques in theory, each presentation will translate the theory into practice and explain how the methods are applied to solve business problems - the day will address the important business problems faced by companies with large numbers of customers and/or products to manage.

Essential for all those involved in customer management, marketing and pricing, including:  

  • Marketing directors and managers
  • Pricing managers
  • Customer insight managers and analysts
  • Data mining consultants and analysts
  • Direct marketing managers
  • Database managers and analysts
  • Business development managers
  • Marketing strategy managers and developers
  • Brand managers
  • Advertising agencies and planners
  • Market researchers and consultants

Wednesday, 26 September 2007
Radisson SAS Portman Hotel, London W1


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