Forthcoming content

Each 100-page issue features articles by leading medical practitioners, communications managers and professionals. A selection of those scheduled for publication in Volume 1 includes:

• Crisis management and handling the media: Case study of a PVL outbreak
  Andrew Stronach, Head of Communications, Norfolk and Norwich University Hospital
  NHS Trust

• Advancing health literacy: Building health communication from the patient side
  Winston Lawrence, Literacy Assistance Center, New York
  

• Educating a new profession: Developing the communication and information management skills of health information specialists
  Ruth Carlyle, Cancer Information Strategy Manager, Macmillan Cancer Support
  

• Case study of developing and implementing an alcohol awareness campaign
  Carole Hill, Head of Communications & Hannah Cruickshank, Media Officer, Liverpool Primary Care Trust
  

• How to build your brand within the healthcare sector
  Richard Hudson, Managing Director, Kane & Morrison
  

• How Blue Cross Blue Shield of Florida use Personal Health Reports to communicate with its members
  Laura F. Palmer, Sales Director, StayWell Custom Communications & Carey W. Hepler, Director of Innovation, Blue Cross Blue Shield of Florida
  

• Patient-centered communication: The development of a patient counselling programme in a cardiac surgery division
  Yulia Nigel, Ateret Malachy, Yulia Boykis & Gallit Kaufman, Sheba Medical Center
  

• Social intervention marketing techniques
  Tom Woodcock, Strategy Director & Charlotte Billington, Communications Manager, Lancashire Drug & Alcohol Action Team
  

• Initial acceptance of treatment with antihypertensive medication: The importance of communication, trust and beliefs
  Kathy Mazor, Melissa Fischer & Susan Billings-Gagliardi, University of Massachusetts
  Medical School
  

• Patient involvement in clinical audit in a primary care trust
  Emma Challans, Clinical Effectiveness Manager, Sheffield SouthWest Primary Care Trust
  

• Case managers: How can they effectively promote patient-physician engagement?
  Mary Beth Newman, Program Manager for Care Management, WellPoint
  

• Implementing a decision support programme for urology patients
  Janette Garden, Specialist Urology Nurse, Heatherwood and Wrexham Park Hospitals
  NHS Trust
  

• Understanding gaps in patient-clinician communication throughout the cancer treatment process
  Sharlene R. Thompson, Assistant Professor of Communication Studies, James Madison University
  

• Engaging patients to understand and improve their experience of attending hospital
  Hilary Thomas, Group Medical Director, Care UK
  

• The importance of being professional: A comparison of public and private sector healthcare communication
  Anne Gregory, Professor of Public Relations, Leeds Metropolitan University Business School
  

• Educating older adults to avoid harmful self-medication
  Zoe Strickler, Carolyn Lin, Christian Rauh & Patricia Neafsey, Center for Health, Intervention and Prevention, University of Connecticut
  

• Implementing national communication healthcare programmes
  Gwyn Thomas, Chief Executive, Informing Healthcare, Wales
  

• Understanding and defining roles in the pharmacist-patient relationship
  Carmin J. Gade, Director of Global Communications, Cardinal Health
  

• Using videotaped objective structured clinical examination as a tool for reflection on communication skills
  Thanakorn Jirasevijinda, Assistant Professor of Paediatrics, Weill Medical College & Daniel Richards, Assistant Professor of Paediatrics, Bronx-Lebanon Hospital Center
  

• The paradigm shift in healthcare – overcoming challenges in giving patients access to their electronic records
  Amir Hannan, General Practitioner, Thornley House Medical Centre, Hyde
  

• Using relevant threats, EPPM and interpersonal communication to influence hand washing behaviours on a university campus
  Renee Botta, Assistant Professor, University of Denver