Journal of Sponsorship

Each issue of the Journal of Sponsorship publishes detailed, authoritative briefings, analysis, case studies, research and reviews by leading experts and practitioners in the field, to keep subscribers up to date with the latest developments and thinking in sponsorship.

A selection of content scheduled to be featured in the Journal of Sponsorship includes:

• Integrating corporate social responsibility into core marketing and sponsorship programmes
  David Butler, Marketing Director, Honda F1 Racing Team

• Event marketing: The greatest asset of sponsorship
  Ron Baker, President, AVP – Event Marketing Specialists

• Branded entertainment: The old is new again and more complicated than ever
  James Johnston, Partner, Davis & Gilbert

• The aftermath of the Beijing Olympic Games: Challenges and lessons learnt
  Matthias Hanssen, International Director of Brand, Advertising and Olympic Marketing, GE - Belgium

• No product placement please, we're British!
  Carla Basso, Senior Associate, Osborne Clarke

• The dos and don’t of proximity marketing in sponsorship
  Elaine Haines, Commercial Director, Hypertag

• Getting the rights balance right between event, sport and athletes
  Bill Cooper, Director of Commercial Rights Management, Vancouver Organising Committee for the 2010 Olympic and Paralympics’ Winter Games

• Strategic partnerships to maximise sponsorship opportunities
  Sarah Tinsley, Global Experiential Manager, Bacardi Global Brands

• The global sponsorship market
  William Fenton, Managing Director, Sponsorship Ideas

• Gender-based sponsorship of grassroots events as an agent of corporate social responsibility: The case of a National Women’s Triathlon Series
  Ann Pegoraro, Norm O’Reilly, Laurentian University and Nadège Levallet, Collège Boréal

• Understanding sponsorship and measurement implications
  Nicholas Cameron, Managing Director, Starfish Research

• Creating innovative promotions that maximise partner impact
  Jon Greenberg, Team President, Milwaukee Admirals

• Festivals from coast to coast: An examination of best practices in regional events
  Alexandra Moorshead, Festival Director, Word on the Street

• Best practice in agency selection
  Pippa Collett, Managing Director, Sponsorship Consulting

• Influence consumer behaviour towards your brand through experiential marketing and sponsorship
  Kevin Jackson, Sales and Marketing Director, Jack Morton Worldwide

• The future of sponsorship integrated with corporate social responsibility strategy
  Kelvin Watt, Director, Kaelo Worldwide Media and Annalie Watt, Director, Sports Marketing Surveys - South Africa

• Broadcast sponsorship: A brand’s best friend
  David Brennan, Research & Strategy Director, Thinkbox

• Implementing ambush marketing principles for sponsors
  Mark Dodds, Assistant Professor, Sport Management Department, SUNY Cortland