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Journal of Sponsorship
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Volume 1, Issue 1

How a small charity with small properties works with big sponsors
Alison Gordon, Director of Marketing and Communications, Rethink Breast Cancer
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Volume 1, Issue 4

From Beckham to Ronaldo: Assessing the nature of football player brands 
Professor Simon Chadwick & Nick Burton, Researcher, Centre for the International Business of Sport, Coventry University
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Editor:
Helen Day

North American Editor:
Dr Norm O’Reilly

ISSN 1754-1360 (Print)

ISSN 1754-1379
(Online)

Published: Quarterly

 

 


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