Journal of Sponsorship
Testimonials

"We all need to keep learning about developments within sponsorship and the Journal of Sponsorship will offer in-depth, relevant articles about a wide range of international topics.  It will rapidly become essential reading for all those working in the worldwide sponsorship community."             
Helen Day, Director & Vice-Chairman, European Sponsorship Association

“The Journal of Sponsorship is a very insightful publication providing a broad perspective on the industry as a whole and practical guide on a diverse range of relevant and topical issues facing the sponsorship industry”   
Philip Whittaker, President of ASMA

"Taking a deep dive into the business drivers and values of sponsorship is most timely and welcome. Chief marketing executives will value both the sizzle and the substance of this management journal. With trade shows, events and sponsorship among the top three areas of spend for global companies, the Journal of Sponsorship should be on every Chief Marketing Officer's coffee table or magazine rack."
Donovan Neale-May, Executive Director, Chief Marketing Officer (CMO) Council

"There is no doubt that sponsorship is becoming an increasingly significant part of a modern marketing communications program.  The Journal of Sponsorship offers vital access to the best and latest thinking from academics and professionals alike in this crucially important area."
Kevin Lane Keller, E.B. Osborn Professor of Marketing, Dartmouth College

"The Journal of Sponsorship provides analytic, detailed, and strong case studies from around the world that allow practitioners and academics in the field to evolve the industry with new, interesting models that include important lessons learned."
Kristin D. Rechberger, Vice President of Corporate Partnerships, National Geographic Society

"The Journal of Sponsorship is an excellent initiative which will provide a forum for sponsorship experts to share their wisdom and experience for the benefit of all its readers."
David Peters, Managing Director, Carat Sponsorship, UK

"The sponsorship industry has transformed itself over the past decade.  If we are to build on this we must continue to share best practice, improve our strategic positioning and demonstrate return on investment. The journal promises to be an invaluable tool in enabling practitioners to achieve this."
Joshua Hardie, Head of Corporate Responsibility, Tesco

"The Journal of Sponsorship will fill a gap in the marketplace for informed comment and practical advice in all aspects of sponsorship"
Nigel Geach, Director, Sports Marketing Surveys

"Very glad to learn of the new title which makes great sense to me. I wish it well as the ground it will cover reflects the importance of an industry which has come of age and deserves to be treated professionally"
Mike Reynolds, Director, SportsMatch

"Until now, there has been no publication focusing on the professional development needs of those working within sponsorship. The Journal of Sponsorship, a high-quality journal aimed directly at senior sponsorship professionals will certainly be an asset to the industry"
Peter Gandolfi, Head of Brand Strategy, Nationwide Building Society

"As sponsorship becomes ever more complex and sophisticated, taking in different media platforms, delivered through a wider spectrum of properties and directed to specific target audiences – I believe The Journal of Sponsorship will prove of vital interest to all practitioners within the industry to examine the how and why in relation to returns on objectives and investments of the most recent activation strategies"
Joe Bruce, Commercial Alliances, Williams F1

"While sponsorship has seen incredible growth and sophistication over recent years, it is still seen by many in the world of marketing as a newer option, and hence one without a relevant, respected and accepted body of support material. As a sponsorship research and consultancy business, we are constantly being asked for case studies, leverage ideas and general research material that may not only help vindicate sponsorship as a valid offering but also offer new ideas on trends, creative executions etc. The Journal of Sponsorship will be a welcome addition to the sponsorship industry at a time where more than ever industry practitioners will need to offer credible proof of performance as it competes with an ever increasing array of marketing and communications platforms and creative executions"
Lynne Anderson, Managing Director, Australia and New Zealand, Repucom International