Forthcoming Content

Each 100-page issue features articles by leading medical practitioners, communications managers and professionals. A selection of those scheduled for publication includes:

• ‘Prostate Man’, the ageing superhero: A unique approach to encouraging prostate health awareness among men over 50
  Kathryn Lyzun, Health Promotion & Communications Planner, Alison McMullen, Director, Preventive Oncology, Thunder Bay Regional Health Sciences Foundation
• Brand strategy for acute NHS Trusts
  Richard Hudson, Managing Director, Kane & Morrison
• Understanding benefits of brand vs. product communication strategy in the healthcare market
  Jan-Cedric Hansen, Director of European Strategies, StratAdviser
• Case study of an obesity awareness and fundraising campaign
  Jane Thomas, Head of Social marketing, Liverpool Primary Care Trust
• A communications campaign to improve hand hygiene compliance and reduce infection rates
  Bobbi Barrow, Chief Communications Officer, Denver Health and Hospital (et al)
• Essential components of publications policies for companies sponsoring clinical research
  Cara Coffey, Envision Pharma, Dan Donovan, SVP, United BioSource
• Understanding patients’ perceptions of medical errors
  Kathleen Mazor, Meyers Primary Care Institute, University of Massachusetts Medical School (et al)
• The OD 999 initiative: Adopting a social marketing approach to reduce drug related deaths
  Charlotte Billington, Marketing & Communications Manager, Lancashire Drug and Alcohol Team
• How patients use the Internet from both the patient and physician perspectives
  Lisa Neal Gualtieri, Adjunct Clinical Professor, Tufts University School of Medicine
• Understanding how to effectively communicate with older patients
  Wendy Rogers, Professor, Georgia Institute of Technology (et al)
• Effective internal communications for healthcare organisations
  Julie Firmager, Internal Communications Manager, University Hospitals of Leicester
• Using storytelling and branding techniques to create an effective fundraising communications programme
  Christine Clark, Chief Communications Officer, Niagara Health System
• Complexity vs. comprehension: An analysis of the US Medicare Prescription Drug Plan
  Robert J. Bonk, Associate Professor of Professional Writing, Widener University
• Pricing strategy: A tough communication exercise
  Valérie Vroome, Director, Marketing, Barrier Therapeutics and Geert Cauwenbergh, Director, DARA Biosciences
• Assessing the competencies of senior healthcare communicators
  Anne Gregory, Pro-Vice-Chancellor, Leeds Metropolitan University
• Quality and compliance best practices in publication planning: Developing clinically impactful, scientifically relevant and wholly transparent academic publications
  Henry Singer, Senior Director, Business Development - Publication Planning, Clinical Connexion
• Leveraging heritage to enhance a hospital’s image
  Anne Marie Cey, Director of Communications, St. Paul’s Hospital Foundation
• Prescription drug labeling: Better communicating essential information to patients
  William Shrank, Instructor, Harvard Medical School (et al)
• Developing a communication-focused leadership development programme for non-clinical administrators
  Kathryn Kaplan, Chief Learning Officer, Jill Patel, AVP, Maimonides Medical Center
• A web-based learning tool for training internal medicine interns in patient-doctor communication
  Carla Spagnoletti, Assistant Professor of Medicine, University of Pittsburgh Medical Center
• The Jade Ribbon Campaign: A model for culturally targeted community health awareness
  Stephanie Chao and Samuel So, Professor, Stanford Hospital and Clinics
• Understanding breast-cancer patients’ perceptions regarding health information-seeking behaviour and passive information receipt
  Daniel Longo, Director of Research, School of Medicine, Virginia Commonwealth University (et al)